Whether you’re buying your first home or selling your current one, choosing the right real estate agent is one of the most important decisions you’ll make. With so many options out there, how do you find someone you can trust, who knows the market, communicates clearly, and actually gets results?
At the Anthony Butera Team, we’ve sold more homes than any other team in Monroe County since 2017. We know what separates an average agent from a top performer and we’re here to help you spot the difference.
🔍 Why It Matters
The right agent can save you time, reduce stress, and maximize your return. The wrong one? Missed opportunities, lost money, and a whole lot of frustration.
Here’s what to look for when choosing a real estate agent in Rochester, NY or anywhere in Monroe County:
✅ 1. Local Experience & Market Knowledge
You want someone who’s deeply familiar with the neighborhoods, schools, and trends in your area.
Look for:
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A strong track record in the Rochester real estate market
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Specialization in your type of home or transaction (first-time buyer, investor, downsizer, etc.)
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Clear understanding of pricing, negotiation, and timing strategies that work locally
💬 2. Great Communication is Non-Negotiable
You deserve an agent who keeps you in the loop every step of the way. That means:
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Quick responses to texts, calls, and emails
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Clear explanations of the process
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Regular updates! Especially when things are moving fast
📸 3. A Real Marketing Strategy
Selling your home? Make sure your agent has a modern, multi-platform approach to marketing.
A top agent will use:
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Professional photos and video walkthroughs
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Targeted social media campaigns (Facebook, Instagram, etc.)
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Online listings across Zillow, Realtor.com, and MLS
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Email blasts and open house strategies
⭐ 4. Reputation & Reviews Speak Volumes
Don’t just take their word for it! See what past clients have to say.
Check:
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Google and Zillow reviews
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Testimonials on their website or social media
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Real-world stories of how they helped clients succeed
🚩 5. Red Flags to Watch Out For
Here are a few signs the agent you’re talking to might not be the right fit:
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Vague answers or overpromising
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Lack of a clear plan for your goals
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Pressure to sign paperwork before you're ready
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No digital presence (how will they market your home if they can’t market themselves?)
💡 5 Questions to Ask Before Hiring an Agent
To make sure you're hiring a pro, ask:
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How many homes have you closed in the past year?
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What’s your plan for helping me achieve my goals?
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How will you keep me informed during the process?
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What sets you apart from other agents?
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Can you share a recent client success story?
📣 Quote from Our Broker, Anthony Butera:
“We believe buying or selling a home should feel personal because it is. That’s why we’ve built a process that’s transparent, strategic, and built on real results. We treat every transaction like it’s our own.”
— Anthony Butera, Broker/Owner, The Anthony Butera Team
🎁 FREE DOWNLOAD: Agent Interview Checklist
Want to feel confident when hiring an agent? Grab our free Agent Interview Checklist! It's a one-page guide with the exact questions to ask before signing anything.
👉 [Download the Checklist]
💼 Ready to Work with Rochester’s #1 Real Estate Team?
We’ve helped thousands of clients buy and sell in Monroe County and we’d love to help you too.
📞 Contact us today to schedule a no-pressure consultation with a top local agent.
